“Culture” is a buzzword in business today
Most executives would have a difficult time recalling the number of times they’ve been pitched the idea that they must work on their company culture in order to be successful. There is an exhausting amount of resources on the topic, from books and training documents to high-dollar consulting services. With all of the available resources, why do leaders still struggle to foster and grow a healthy culture? Because culture is a lot like trust—the more you focus directly on it, the more elusive it becomes.
So does culture truly matter?
Does it really make a difference?
In a word, YES! Culture eats strategy for breakfast. The late business guru Peter Drucker used to say this all the time. Now that doesn’t mean strategy is unimportant. It does mean alignment with an average strategy is more profitable than misalignment around a perfect strategy.
At Joyner Advising Group, we believe culture is the result of functioning. How we share ideas, navigate conflict, create clarity, make decisions and hold each other accountable is really what creates and sustains the culture—whether healthy or not. Culture is an outcome. If a team functions in a healthy manner, they will build thriving culture. If they do not, culture (and people!) will suffer. Just as there is no magic pill or silver bullet to build trust, there isn’t one to create good culture. Healthy functioning is not flashy. It takes daily, intentional and hard work.
So what is the key to healthy, thriving culture? Alignment.
Through executive advising and coaching, speaking engagements, facilitation and training and thought leadership, our goal is to help forward-looking leaders align internally first, and then successfully promote and create alignment throughout the organization. Organizations intentionally aligned around a shared DNA, rules of engagement, values and purpose are strikingly more productive and more successful.
When we use the term “values”, most people think of the words stenciled on the office wall. You know: integrity, excellence, honesty, reliability, innovation…you get the point. Those are espoused values or, perhaps even, aspired values, but they are not always core values. Your organization’s culture is shaped by the way you function and live out your core values and purpose—not by your espoused values. And, when our organization aligns with its core values, employees and customers take note.
Our process guides leaders and their teams through the process of alignment creation. The outcome is a healthy, high-functioning culture that drives and delivers sustainable, business results.
First Principles that drive our work:
We are driven to bring to the moment exactly what is needed. We’ve yet to find that in a box of solutions. If you unearth that box, please let us know so we can find ourselves a different career before it’s too late.